We are Game-Changers

We are GB Helios

We Are Accelerators

About Us

We believe that our relationship with others is the most valuable currency and have thus chosen to focus on what’s truly important; our customers, who are at the heart of our business. As we built our businesses through relationships, our unwavering commitment continues to shine through as we integrate and innovate our value-added services into an all-inclusive business solution. We believe in ‘The Goldbell Touch,’ where we are with you every step of the way, providing a responsive and continuous service. Forging friendships and driving forward as one – it’s more than just business for us.

The Fastest Growing Non-Bank Financial Institute In Singapore

Trusted By Enterprise Singapore

One-Stop Comprehensive Financial Solutions

We Are GB Helios

"We have to continue innovating to keep up with this era of change. "

Arthur Chua

CEO of Gold Bell Group

01

Humble Beginnings

In 1980, our Chairman, William Chua and his father, the late Mr. Chua Kim Cheng, founded Goldbell to distribute, sell and lease industrial vehicles and equipment to businesses in Singapore.

Since then, the Goldbell Group has been the leading local and regional partners for many businesses.

Goldbell Founder, Humble Beginning with William Chua
GB Helios : More than Just Financing
02

GB Helios: Growing Together

In 2015, GB Helios (previously known as Goldbell Financial Services) was established by Mr. Alex Chua to help businesses in Singapore, especially SMEs, with financial loans.



Today, we are one of the leading non-bank financial institutions to offer one-stop financial solutions - from Factoring, Term Loans, and Business Property Loans to customizable alternative financing solutions such as Embedded Financing, Venture Debt, and Revenue-based Financing.

We look forward to growing with our partners and clients through seizing opportunities and tailored financing backed by strategic connections.

Our Partners

Member of
Goldbell Group
>40 Years
Experience in Automotive Industry
>$1 B
Disbursed Since Inception
>1500
Clients Served & Counting
Participating Financial Institution
03

The Future Is Now

The market landscape is ever-changing, and we pride ourselves on being able to innovate and tap into technology to push ourselves and our clients to grow together. We envision ourselves to be:

An Accelerator - To seize new opportunities for our customers’ benefit as markets move faster through digitalization.

A Game-changer To dare to lead in this disruptive market with our innovative solutions.

An Enterpriser To champion the success of our clients through intelligent financing backed by strategic connections and a thirst for growth.

GB Helios - Proactive. Progressive. Pro-Business.

The Future Is Now

Our Management Team

Alex Chua
Alex Chua
Founder

Alex is the Managing Partner of Goldbell Group with over 13 years of experience in the industrial vehicles sector.

Teo Ser Fong
Teo Ser Foong
Head of Growth

Kelvin spearheads the Group's mobility accelerator venture under three main verticals - Sharing Economy, Electric, Autonomous.

Tan Chun Hao
Tan Chun Hao
Head of Sales & Strategic Partnerships

Wye Houn is the Goldbell Director of Future Mobility & Head of MoveSG Accelerator.

Ngan Lai Peng
Ngan Lai Peng
Head of Automotive

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Gary Toh
Gary Toh
Head of Automotive Sales

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Michelle Tan
Michelle Tan
Head of Operations

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Clara Tan
Clara Tan
Head of Finance & Operations

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Ewe Kah Bun
Ewe Kah Bun
Head of Technology & Operations

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Lionel Chiong
Lionel Chiong
Managing Director
(GB NXT)

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Eddie Lee
Eddie Lee
Director
(Pilon)

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Our Management Team

Having set up multiple businesses around the world, our experiences have taught us that eachcompany and its management team are unique. In order to have what's best for our business, ourleaders believe in taking a supportive approach to help businesses reach its true potential.

Alex Chuan Managing Partner
Alex Chua
Managing Partner

Arthur is the Chief Executive Officer of Goldbell Group with over 13 years of experience in the industrial vehicles sector.

Head of Growth
Teo Ser Foong

Kelvin spearheads the Group's mobility accelerator venture under three main verticals - Sharing Economy, Electric, Autonomous.

Tan Chun Hao
Head of Sales & Strategic Partnerships

Wye Houn is the Goldbell Director of Future Mobility & Head of MoveSG Accelerator.

Ngan Lai Peng
General Manager (Auto)

Gene is an accomplished venture investor and entrepreneur who has taken both local and regional companies worldwide.

Gary Toh
Head of Sales (Auto)

Gilad is a trained lawyer with extensive experience in cross-border commercial, technology-focused transactions, and M&A deals.

Michelle Tan
Head of Operations

Gilad is a trained lawyer with extensive experience in cross-border commercial, technology-focused transactions, and M&A deals.

Clara Tan
Assistant General Manager of Finance

Gilad is a trained lawyer with extensive experience in cross-border commercial, technology-focused transactions, and M&A deals.

Sylvia Loh
Head of Risk

Gilad is a trained lawyer with extensive experience in cross-border commercial, technology-focused transactions, and M&A deals.

Ewe Kah Bun
Head of Technology

Gilad is a trained lawyer with extensive experience in cross-border commercial, technology-focused transactions, and M&A deals.

Michelle Pang
Chief Operating Officer (GEN)

Gilad is a trained lawyer with extensive experience in cross-border commercial, technology-focused transactions, and M&A deals.

Lionel Chiong
General Manager (GB NXT)

Gilad is a trained lawyer with extensive experience in cross-border commercial, technology-focused transactions, and M&A deals.

Eddie Lee
Director (Pilon / Rai Capital)

Gilad is a trained lawyer with extensive experience in cross-border commercial, technology-focused transactions, and M&A deals.

We're hiring!

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Our Organisation

Goldbell Group
Venture Builds
Embedded Financing
Supply Chain Financing
Technology Leasing
Operating Entities

Our Promise To You

We promise to be your growth partner, investing in you because we believe your success reinforces our own.

We know your ambitions because we are you. Trust us to lead the charge and offer game-changing solutions that are integrated, innovative, and tailored to your business's needs.

Ready to Fuel Your Growth Ambitions?

Our experienced professionals are ready to work with you to develop a financing solution that supports your growth ambitions and sets you on the path to success.